Volvo Penta becomes majority owner of innovative outboard motor manufacturer Seven Marine.



Volvo Penta has signed an agreement to become the major owner of innovative premium outboard motor manufacturer, Seven Marine, enabling the Swedish company to extend its scope of world-leading integrated propulsion systems.

“With this acquisition, Volvo Penta is entering the outboard motor segment,” says Volvo Penta president, Björn Ingemanson. “Together with Seven Marine, we are on a journey to expand the scope of supply with our customers and invest in the growth of a platform to shape the future of the outboard industry.”

The deal will broaden Volvo Penta’s technology platform, offering a modular, cutting-edge solution, regardless of the energy source, to deliver the desired power in the water. Seven Marine will be able to further develop its existing innovative outboard technology to satisfy a wider range of needs for its premium and exclusive customer base. This strategic collaboration will strengthen their combined footprint in the marine market.

“This is an exciting step for Volvo Penta,” says Ron Huibers, president of Volvo Penta of the Americas. “We are combining the strength of two highly innovative companies to deliver an unbeatable engine range for the gasoline segment. We will not only come to market with an extremely attractive outboard solution, but we will deliver the benefits of our world-class service network to a broader range of customers.”

World-class innovation
Seven Marine, based in Milwaukee, Wisconsin USA, was founded in 2010 by a team with many years’ specialist experience in marine technology. With a proven track record in delivering luxury performance gasoline outboards for the high-end leisure market, Seven Marine produces the most powerful outboard models in the world, running at 557 and 627 hp. Thanks to the unmatched horsepower of its outboards, the company is able to meet the demand for larger, outboard powered boats. Customers benefit from the ability to go farther, faster, more efficiently with leading and innovative product style and design.

Volvo Penta, with approximately 3,500 dealers in over 130 countries, is a world-leading and global manufacturer of engines and complete power systems for boats, vessels and industrial applications. The engine program comprises diesel and gasoline engines with power outputs of between 10 and 900 hp. Volvo Penta is part of the Volvo Group, one of the world’s leading manufacturers of heavy trucks, buses and construction equipment.

The company’s small block V8 engines are fitted horizontally and leverage modern, automotive quality and technology. This includes use of fresh-water cooling for enhanced durability and corrosion protection and a supercharger to produce excellent performance. Volvo Penta has over 110 years of experience as a market leader in engine and propulsion systems, delivering a history of innovations to the marine industry, such as the Aquamatic Sterndrive, Volvo Penta IPS, and Forward Drive. The company’s easy boating philosophy is the driving force behind groundbreaking solutions to make boating easy, enjoyable and more fun. With its current product portfolio, Volvo Penta offers one of the widest ranges of world-class marine diesel and gasoline engines in the industry.

Shared vision
The use of automotive technology is a common aspect between Volvo Penta’s gasoline sterndrive range and Seven Marine’s outboard motors. Seven Marine’s approach to exploring new techniques and design architecture is a key driver behind Volvo Penta’s decision to become majority owner in Seven Marine.

With this acquisition, the two companies will collaborate to continue to develop Seven Marine’s leading outboard offerings, which not only leverages the strength of the company’s existing technology, but also has sustainability in mind. “The Seven Marine concept mirrors the successful strategy we have followed in pursuing automotive technology,” says Björn Ingemanson, president of Volvo Penta. “Just as we are a leader in diesel and gasoline engine technology, Seven Marine leads its market for state-of-the-art outboards.” He adds: “We have a shared vision for the future, and this deal provides an ideal platform for us to grow and adapt together. We will move forward in leading the development of world-class performance and sustainability for the most premium of outboard motor segments.”

Seven Marine will operate as a stand-alone entity retaining its brand, product line and organizational structure. Ron Huibers, Volvo Penta’s president of the Americas region, will be the chairman of Seven Marine and Rick Davis will remain as Seven Marine’s president and CEO. With this approach, Seven Marine will benefit from the strength and stability of being part of a larger, international organization, while still maintaining its entrepreneurial spirit. “This is a great development for us,” says Rick Davis, president and CEO, at Seven Marine. “As a young company we have pushed ourselves forward to revolutionize the outboard engine experience in a short period of time. And in partnering with Volvo Penta, we will have a solid backing to continue improving the customer experience through the pursuit of technological and innovation advancement.”


Volvo Penta becomes majority owner of innovative outboard motor manufacturer Seven Marine.


Seven Marine Adds Bluewater Network to Service Program

Only Authorized Service Centers in North Carolina & Virginia


Seven Marine has appointed the Bluewater Network of world-class service facilities in Virginia and North Carolina as the only Authorized Service Centers for this region. Comprised of the Bluewater Yacht Yards in Hampton, Virginia & Wanchese, North Carolina and Jarrett Bay Boatworks in Beaufort, North Carolina, the Bluewater Network was hand-picked to service the most powerful outboard motors on the planet for the expertise, ingenuity and outboard service accomplishments of all three facilities.


With some of the most highly trained and certified outboard technicians in the region on their teams, Seven Marine customers can expect the highest level of professionalism from the Bluewater Network. Factory-trained and all sharing Seven Marine’s “no-excuses” attitude, Bluewater Network technicians have the tools, technology, know-how and focus on minimizing down-time, keeping Seven Marine customers on the water and on the fish.

Bluewater President Jan Boone stated, “It is our goal to ensure that no matter what your boating need may be, that it can be met by Bluewater. We are honored to be recognized for our team’s service excellence and look forward to providing exceptional experiences for Seven Marine customers.”

For Service…

In Virginia, contact 757-723-0793
In Wanchese, contact 252-475-1420
In Beaufort, contact 252.728. 2690 x.232

About Seven Marine

Seven Marine was founded in 2010 by a team of proven innovators with decades of experience in the marine marketplace. The Seven Marine 557 revolutionizes the market by creating for the first time an opportunity for enthusiasts to experience the power, refinement, features, and conveniences previously exclusive to inboard, luxury sport yachts, but with all the performance, efficiency, and ease of use inherent to outboards. Thanks to its unprecedented 557 horsepower and myriad technological “firsts,” the Seven Marine 557, with its General Motors supercharged LSA V8 (Cadillac CTS-V, Camaro ZL1), stands boldly alone in the outboard market.

About The Bluewater Network

Through old fashioned determination, superior products and friendly service, Jarrett Bay and Bluewater grew individually into multi-faceted and wildly successful groups of companies. The 2012 merger of Jarrett Bay Yacht Sales and Bluewater Yacht Sales doubled the sales operation and united some of the most well regarded service facilities on the East Coast – the Jarrett Bay Marine Park in Beaufort, NC and Bluewater Yacht Yards in Wanchese, NC and Hampton, VA. Continuing to be guided by the same hands-on, founding ownership teams, The Bluewater Network boasts immeasurable amounts of combined marine sales and service experience.